BlueM Partners

FAST Advertising

Together with K20, BlueM Partners sells advertising, channels and sponsorships on free ad-supported smart TV channels (FAST) in Korea.

What is FAST?

FAST (Free Ad-supported Streaming TV) lets viewers watch smart TV channels for free in exchange for ads. No subscription is needed: live channels and VOD play right away on any internet-connected smart TV.

KRW 1.17 tnProjected Korean FAST ad market (2028)
130FAST channels on LG smart TVs in Korea (Jul 2024)
6 pm – midnightPeak viewing hours

Sources: K20 ad product deck (Jan 2025), GWI 2023 (LG CTV viewers)

What BlueM Partners does

  • FAST ad sales

    We offer home-screen banners and in-channel video ads on LG smart TV FAST to advertisers and agencies, and support the campaign.

  • Channel sales

    We help content owners and broadcasters launch FAST channels or place their programming.

  • Sponsorship sales

    We propose branded content and program sponsorships planned by the brand.

Ad products

Home Screen

TV home-screen banner

A large banner that fills half of the smart TV home screen. It can be video or image, and links to a website or YouTube.

  • Fixed time slot (6 pm – midnight or 24 hours) or impression-based rotation
  • Minimum spend KRW 30 million (excl. VAT); fixed slots booked 3 weeks ahead
In-stream Video

In-channel video ad

A non-skippable video ad that plays within FAST channel content. You can target time slots and channels and see delivery data.

  • 15 / 30 / 60 / 120 seconds, HD (1920×1080) MP4
  • Minimum spend KRW 5 million (excl. VAT)
Branded Content

Branded content

Programs planned by the brand are scheduled on FAST channels, with product exposure and repeat airing during the campaign.

  • Edited for FAST, YouTube and other channels
  • Production cost quoted by scope

Rates depend on product, period and targeting. Contact us for a tailored quote.

Campaign examples

  • Global sportswear brand · Home-screen banner linking to the brand's YouTube channel
  • Luxury fashion brand · Home-screen banner leading to the full film on the brand website
  • Insurance company · Video ad with a dedicated phone number to measure conversions

Campaigns run by K20

How it works

  1. Inquiry
  2. Product and budget proposal
  3. Creative preparation
  4. Campaign delivery
  5. Results sharing

Start FAST advertising

Tell us your goals and budget, and we will propose the right products. We reply in Korean or English.

Email us contact@bluem-partners.com
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